Disney Names Adam Smith Chairman of Streaming Business Amid Focus on Direct-to-Consumer Strategy

The Walt Disney Company has appointed Adam Smith as the chairman of its streaming business. This move comes as the company focuses on sharpening its strategy across its direct-to-consumer platforms, including Disney+ and Hulu.

Smith, who joined Disney in 2024, will also be responsible for developing the global entertainment subscription video-on-demand business, proprietary advertising technology, and emerging technologies.

The appointment is part of Disney's efforts to prioritize its direct-to-consumer business, which has become a key component of its strategy to distribute content, deepen engagement with viewers, and grow its advertising business.