Disney Names Hastings to Lead Marketing for Consumer Products Division

The Walt Disney Company continues its restructuring efforts under new CEO Josh D'Amaro. As part of this process, Disney Consumer Products will move from under Disney Experiences to Disney Entertainment Studios in October.

Joss Hastings has been appointed Senior Vice President of Marketing for the division, reporting jointly to Chief Marketing Officer Asad Ayaz and Disney Consumer Products President Lisa Baldzicki.

Hastings is a 20-year Disney veteran with extensive experience across consumer products, digital, music, parks, and gaming businesses. She previously served as Vice President, Marketing Strategy, leading global marketing for Disney Consumer Products in her new role.

In her previous position, Hastings led the company's Formula 1 partnership, including Mickey & Friends activations surrounding the Las Vegas Grand Prix. She also spearheaded a collaboration with Vogue for Disney's 100th anniversary and worked on campaigns such as Dream Big, Princess and Force Friday.