Disney Names Joss Hastings SVP of Consumer Products Marketing

The Walt Disney Company has announced the appointment of Joss Hastings as Senior Vice President of Consumer Products Marketing. In this role, Hastings will lead marketing efforts for Disney's consumer products globally, working across teams to grow the business and strengthen brands. She will report jointly to Asad Ayaz, Chief Marketing and Brand Officer, and Lisa Baldzicki, President of DCP.

Hastings brings nearly two decades of experience with The Walt Disney Company, having built a track record at the intersection of brand, culture, and commerce. Most recently, she led Disney's global Formula 1 partnership, delivering breakthrough activations that expanded Mickey & Friends' reach and relevance with new audiences.

Hastings has also spearheaded several high-impact campaigns supporting collaborations with global brands, including LEGO, Lululemon, Gucci, Coperni, and Charlotte Tilbury. She developed the global marketing strategy for Disney100 and led a joint marketing approach with LEGO that drove significant business growth and expansion with the key girls' audience.