Disney Partners with Kids Creator Like Nastya for New Content Deals
Disney has made another significant move to expand its reach in the world of children's content. The company has entered into a content and development deal with Like Nastya, a popular kids' creator with over 450 million subscribers across 25 YouTube channels in 22 languages.
The agreement will see the creation of an original animated preschool series for Disney Jr. and Disney+ as well as new live-action content for kids, tweens, teens, and families. Like Nastya's library content will also be made available on Disney's platforms.
This move continues Disney's trend of partnering with popular creators to bring fresh and engaging content to its audience. In recent months, the company has made deals with Dhar Mann Studios, 'Gracie's Corner', and Lenny Pearce. It has also partnered with TikTok for a global content-sharing deal.