Disney Partners with Like Nastya on Kids' Content Deal
The global phenomenon Like Nastya has announced a content and development deal with Disney. This is the brand's first collaboration with a major entertainment company. Like Nastya, one of YouTube's biggest kids' channels, has amassed over 275 billion lifetime views across its 25 YouTube channels in 22 languages.
The partnership includes the development of an original animated preschool series for Disney Jr. and Disney+. Additionally, new live-action content will be created for kids, tweens, teens, and families. The deal also grants access to a curated collection of Like Nastya's content library, which is known for its playful storytelling, imaginative adventures, and music.
Anna Radzinskaia, the mother and founder of the Like Nastya brand, expressed her pride in Anastasiia's creation. 'I'm incredibly proud of Anastasiia and how 'Like Nastya' has grown into a global brand loved by millions of families worldwide. Bringing together the worlds of 'Like Nastya' and Disney is an exciting opportunity to create something truly special for a new generation,' she said.