Disney Springs to Host Hallmark Pop-Up Shop for Christmas Movie Merchandise

Walt Disney World has partnered with the Hallmark Channel to create a limited-time retail experience in celebration of their new Christmas movie, 'Holiday Ever After: A Disney World Wish Come True.' The film, starring Lacey Chabert and Travis Van Winkle, is set to premiere on November 28, 2026, at 8:00pm Eastern on the Hallmark Channel. The pop-up shop will be located at Disney Springs and will feature exclusive merchandise inspired by the movie.

The 'Holiday Ever After' collection includes 38 products such as apparel, accessories, home decor, kitchen items, ornaments, and cards. These products will be available for purchase online at hallmark.com and in Hallmark Gold Crown stores starting in October 2026. The Disney Springs pop-up shop is expected to open around the same time.

Darren Abbott, President of Hallmark Media and Chief Brand Officer, stated that the company aims to create a 360-degree experience around their content. This partnership with Walt Disney World is part of an initiative known as One Hallmark, which brings together various commercial levers across the enterprise.