Disney Taps Insider Adam Smith to Lead Streaming Business
Walt Disney has named Adam Smith as chairman of its streaming business. This move comes as the company seeks to sharpen its focus on direct-to-consumer platforms such as Disney+ and Hulu. The appointment is part of a broader strategy to distribute content, deepen engagement with viewers, and grow its advertising business.
Smith joined Disney in 2024 and will be responsible for strategy and development across Disney's global entertainment subscription video-on-demand business, proprietary advertising technology, and emerging technologies. He will also oversee the company's direct-to-consumer business.
In addition to Smith's appointment, Joe Earley has been named president of Disney Entertainment Television Franchise and Content Strategy. This new role will focus on developing television franchises and maximizing their value across the company.