Disney Taps into TikTok's Youthful Energy with New Partnership

The Walt Disney Company is leveraging its partnership with TikTok to attract younger audiences and engage viewers on its streaming platform, Disney+.

In a recent interview at the Goldman Sachs Communacopia + Technology Conference, Chief Financial Officer Hugh Johnston expressed optimism about the benefits of engaging young consumers through the social media platform.

'We're excited about the TikTok partnership for a variety of reasons,' Johnston said. 'It introduces a different type of consumer into Disney+... One, they interact, as opposed to being a passive watcher.'

The company's goal is to create vertical, Disney-fan-focused content for TikTok and Verts, Disney+'s vertical video content platform, allowing consumers to discover other aspects of what Disney has on its streaming service.