Disney Taps Joss Hastings to Lead Marketing for Consumer Products

Disney has made another significant move in its marketing efforts, naming Joss Hastings as senior vice president, marketing, for Disney Consumer Products (DCP). This appointment comes after DCP was recently reorganized under the company's Studios umbrella. In her new role, Hastings will oversee global marketing for DCP, coordinating efforts across regions and collaborating with franchise, studio, and business partners to support key priorities.

Hastings will report directly to Asad Ayaz, chief marketing and brand officer at Disney, and Lisa Baldzicki, president of Disney Consumer Products. This move is seen as an effort to streamline and centralize marketing efforts within the company.