Disney Taps Seasoned Executive Hastings for Key Marketing Role

Disney's Consumer Products division has made significant changes in its leadership team. Joss Hastings, a 20-year Disney veteran, has been promoted to Senior Vice President of Marketing for Consumer Products. This move comes as the division prepares to transition from under Disney Experiences to the Disney Entertainment umbrella this fall.

Hastings will oversee DCP's global marketing strategy, working closely with teams across regions to grow the business and strengthen its brands. She will report jointly to Asad Ayaz, Disney's Chief Marketing and Brand Officer, and Lisa Baldzicki, DCP's president.

In her previous role as VP of Global Marketing for Disney Pixar & Softlines, Hastings developed award-winning campaigns across various platforms. Her experience and skills make her a valuable asset in this new position.