Disney Taps Tech Veteran Adam Smith to Lead Direct-to-Consumer Division
Disney has appointed Adam Smith as chairman of its Direct-to-Consumer division within Disney Entertainment. Smith, a former YouTube and Google executive, brings two decades of experience in product development and innovation to the role. He will oversee strategy, development, and platform innovation at Disney+, Hulu, and other emerging technologies.
The appointment is part of CEO Josh D'Amaro's vision for One Disney, which aims to align global businesses and create a seamless experience for customers. Smith's background in tech and his work at Disney have impressed the company's leadership, who see him as the right leader to take the business forward.
Smith will focus on creating a unified direct-to-consumer experience through the integration of Disney+ and Hulu into a single app. This is part of D'Amaro's long-term strategy for the company, which includes the launch of an upcoming Disney super-app. The app will combine various elements such as streaming services, merchandise, and theme parks under one roof.
The new leadership structure is designed to create a clear focus and alignment across critical business functions. Smith's appointment sends a strong signal that D'Amaro is serious about embracing technology and innovation in the entertainment industry.