Disney Taps TikTok to Spark User-Generated Content
The Walt Disney Company has partnered with TikTok to allow fans and creators to generate original content using Disney, Pixar, Star Wars, Marvel, FX, and more intellectual property. This partnership marks a significant move for Disney as it aims to meet younger viewers on their preferred platforms.
The agreement will enable users to create authorized content that can be shared on both TikTok and Verts on Disney+, the company's new vertical video space within its mobile app. The pilot program is set to launch in the US over the next several months, with plans for expansion into other markets.
As part of this partnership, Disney has also introduced the Disney Creator Ambassador Program, which will provide proven creators with increased visibility across platforms and various benefits such as incentives, event access, and career development pathways.