Disney Teams Up with Kids YouTube Sensation Like Nastya
Disney has signed a comprehensive content and development deal with Like Nastya, one of the biggest kids YouTube brands. The brand boasts over 450 billion views across its 25 channels and has more than 450 million current subscribers.
The agreement will see a curated selection of Like Nastya library content added to Disney+, as well as new animated preschool series for Disney Jr. and Disney+. Additionally, the deal includes original live-action content for kids, tweens, teens, and families.
This is the first major deal with a traditional entertainment company for the Nastya brand, which has grown into a global phenomenon under the guidance of its founder, Anna Radzinskaia. 'I'm incredibly proud of Anastasiia and how Like Nastya has grown into a global brand loved by millions of families worldwide,' she said.
The partnership underscores Disney's efforts to compete with free platforms like YouTube for kids' attention. Disney has been signing deals with top creators from various video platforms, including Dhar Mann Studios, Lenny Pearce, and the 'Gracie's Corner' YouTube channel.