Disney Teams with Like Nastya on Preschool Content

Disney has partnered with Like Nastya, a popular children's YouTube channel, in a wide-ranging content and development deal. The partnership will bring new original programming to Disney platforms, including a new animated preschool series for Disney Jr. and Disney+. A curated selection of Like Nastya's existing library will also become available through Disney+ and other Disney-owned platforms.

The deal represents Like Nastya's first major partnership with an entertainment company. 'Bringing together the worlds of Like Nastya and Disney is an exciting opportunity to create something truly special for a new generation,' said Anna Radzinskaia, Nastya's mother and founder of the Like Nastya brand.

Like Nastya has gained a massive following with over 450 million subscribers across 25 YouTube channels, spanning 22 languages. The channel's videos have accumulated more than 450 billion views, making it one of the most recognizable children's content creators online.