Disney & TikTok Team Up for Global Short-Form Content-Sharing Deal

The Walt Disney Company has partnered with TikTok to create a global deal that allows social media content creators and fans access to memorable scenes from Disney movies and shows.

As part of the agreement, TikTok will provide creators with access to Disney's vast library of assets, including characters and stories from Pixar, Marvel, Star Wars, FX, and more. The short-form videos will be refreshed regularly on both TikTok and the Disney+ app to engage subscribers and stimulate fan conversations.

The deal is set to pilot in the US this month, with other markets following suit. The partnership also includes a jointly-run program to support top creators, offering them exclusive rewards, increased profiles, and access to events and career development pathways.