Disney, WWE Team Up for Family-Focused Events in 2027

Walt Disney and WWE are deepening their partnership for 'special events' in 2027. The two entertainment giants have already collaborated through WWE's premium live events airing on Disney-owned ESPN in the US.

Mark Shapiro, head of WWE's parent company TKO, expressed enthusiasm about targeting families as their audience. He noted that advertisers are starting to see the value in reaching this demographic.

Shapiro emphasized the potential for collaboration between Disney and WWE, citing the overlap in their target audiences: 'Family.' The partnership will bring together two of the most iconic brands in entertainment.

In related news, WWE's partnership with Netflix is ongoing. The streamer became the home of Monday Night Raw in the US 20 months ago and handles all WWE content internationally. Gabe Spitzer, Vice President Global Live Sports and Entertainment for Netflix, discussed how they're meeting with WWE talent to explore potential fits in sports and scripted series.