Disney's $67 Billion Economic Impact Echoes Through New Ad Campaign
Disney has released a new ad highlighting the sounds of its theme parks and celebrating the company's economic impact on the US. The ad features a mix of classic Disney melodies with familiar park sounds, including train whistles and soft-serve machines. This campaign is part of Disney's effort to showcase the over 403,000 jobs it supports nationwide, generating $67 billion in annual economic impact.
The ad also spotlights four local businesses that supply Disney Parks: La Chef Bakery, Southeast Dairy Processors, Chef's Garden, and Sobel Westex. These companies provide essential goods such as fresh baked goods, dairy products, fruits and vegetables, and linens. By highlighting these suppliers, Disney emphasizes the importance of its partnerships with small and local businesses.
The company states that delivering a Disney experience relies on both cast members and external suppliers. This new ad campaign serves as a nod to the collective efforts that make Disney's parks run smoothly.