Domino's Drops New York-Style Pizzas with Coke Partnership

Domino's Australia has launched a new brand platform called 'Drop Everything* It's Domino's' that shifts its focus from functional benefits to food, personality, and pizza appeal. The campaign was developed with Bureau of Everything and will roll out across Australia and New Zealand through various channels.

The new platform is accompanied by the introduction of a 16-inch pizza range called the New Yorker, available in five varieties: The Big Cheese, Pepperoni Boss, Hot Honey Pepperoni Boss, Little Italy, and Bacon Kingpin. These pizzas use hand-stretched dough and are the largest on Domino's menu.

As part of the brand refresh, Domino's has also partnered with Coca-Cola as its new drinks partner in Australia and New Zealand, covering customer experience and forming part of the broader beverage offering.

The campaign will continue beyond stores with a yellow New York-style cab converted into a delivery vehicle that will travel around Sydney, making deliveries and stopping at selected locations for free pizza and Coca-Cola giveaways. A public Block Party event is also planned on September 24, featuring DJs, entertainment, giveaways, and New Yorker pizzas.