Dr Pepper Taps Teens as Potential Presidents in New Digital Game

Coca-Cola GB has launched a digital game for its Dr Pepper brand, targeting teenagers as potential presidents of the 'Pepperhood'. The campaign challenges players to become president by navigating through levels and achieving specific goals. Players are also encouraged to share their progress on social media using a branded hashtag.

The game is designed to engage with the younger demographic and increase brand awareness among teens. Coca-Cola GB has not disclosed any details about the reach or budget behind this initiative.