Dreamforce 2026: Salesforce Touts AI Innovation and Claudeforce
Salesforce's Dreamforce 2026 conference has left solution providers with much to contemplate. With the company investing heavily in AI innovation and deepening its partnership with Anthropic, CEO Marc Benioff is confident that this will translate into wins for service partners.
'It's going to be an incredible opportunity for them,' Benioff said. 'Wait until you get your hands on Claudeforce. It's going to be awesome.'
Sean Catlin, executive vice president and global head of strategy at OSF Digital, noted that his company has seen demand for its proof of value (POV) applied AI use case identification capabilities.
Salesforce is leveraging AI to increase its technology's usability in new categories, going beyond front office use to middle and back office and procurement. The company showcased its new live interface layer, AIforce, which connects enterprise data and workflows to AI tools.