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Dun & Bradstreet Bolsters IBM Watsonx with Commercial Graph Integration

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Dun & Bradstreet has integrated its Commercial Graph with IBM Watsonx Orchestrate. This integration allows organizations to access business identity, relationships, and context data for AI agents across enterprise workflows.

The D&B Commercial Graph uses the D-U-N-S Number business identifier to connect AI agents to verified business information.

This enables organizations to use the graph in various AI workflows such as sales, marketing, procurement, compliance, finance, credit evaluation, and master data management.

According to Elizabeth Barrette, General Manager for Master Data Management Solutions at Dun & Bradstreet, enterprise AI delivers its greatest value when grounded in trusted business data and context. A recent D&B AI Momentum survey found that 6% of businesses say their enterprise data is fully ready to support AI at scale.

The integration provides access to the D&B Commercial Graph through IBM Watsonx Orchestrate Agent Catalog via Model Context Protocol server.

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