dusk Revolutionizes Customer Loyalty with Salesforce
dusk, an Australian specialty retailer focused on home fragrance products, is taking its customer loyalty to the next level with Salesforce's marketing and sales technology.
The company has over 750,000 paid members in its dusk Rewards program and aims to be customers' preferred destination for home fragrance products and gifting needs.
However, legacy tools made it difficult to personalize their experience and reward them in unique ways. With Salesforce, dusk is unifying data to tailor engagement in-store and online.
The retailer has implemented Marketing Cloud, which enables the team to execute highly targeted campaigns in a fraction of the time it took previously. Pre-built journey templates empower marketers to build and execute email journeys that target specific customers with relevant offers at exactly the right moment.