Emmy Awards to Stream Exclusively on Prime Video Starting 2027

The Emmy Awards are making a historic shift to Prime Video starting in 2027, marking the end of a seven-decade tradition of broadcast networks airing the ceremony. The six-year deal between Amazon and the Television Academy was announced Tuesday, signifying a major transition to streaming platforms that have dominated the Emmys' prestige categories in recent years.

The show has been aired by one of the four major broadcast networks annually since 1955, with NBC being the last to host it. For the past 30 years, the Emmys rotated among ABC, CBS, Fox, and NBC under the "Wheel Deal." The new agreement provides continuity, allowing the Academy and Amazon to build on each year's experience together.

The Emmys will remain free to watch, with no Prime Video subscription required. This move mirrors the Oscars' decision to move to YouTube, though the Emmys' transition is set to begin earlier. Both the Academy and Amazon hope Prime Video can boost viewership, which has declined from over 20 million at its peak to around 7 million today.

Amazon's role as a television hub and its ability to promote Emmy-nominated shows throughout the year were key factors in the decision. The Academy emphasized that the platform aligns with its goals of reach and access, regardless of how the content is delivered. The Emmys' September timing may also change in the future, as the current schedule often conflicts with NFL games.