EU Demands Google Share Anonymized Search Data With Rivals Under Digital Markets Act
The European Union's Digital Markets Act has ordered Google to share anonymized search data with rival search engines under the Digital Markets Act.
This decision includes providing better interoperability for companies using the Google Android operating system, allowing competitors of artificial intelligence (AI) services to compete with Google's AI services such as Gemini by January 2027.
The EU Commission has clarified how Google must give third parties access to data and features needed to improve their services. Competitors will have equal access to features on Google's Android devices, including AI chatbots with search features.
Google is required to anonymize the data it uses for its services and provide the same data to others. The company must begin sharing search data with eligible third-party search providers.