Evanson Financial Makes $1.4M Bet on Procter & Gamble Amid Market Volatility

Evanson Financial LLC made a significant investment in Procter & Gamble Company (The) NYSE:PG by acquiring 9,396 shares of the company's stock during the second quarter. The value of these shares was approximately $1.378 million.

This purchase is part of a larger trend where institutional investors are increasing their holdings in PG. According to recent Form 13F filings with the Securities and Exchange Commission (SEC), several other investment firms have also added to or reduced their stakes in Procter & Gamble.

Despite some analyst downgrades, PG continues to be seen as a defensive consumer-staples stock amid market volatility. The company's revenue for the latest quarter was up 1.5% on a year-over-year basis, and it has set its FY 2027 guidance at $6.89-$7.11 EPS.