F2 Strategy Bolsters Tech Capabilities with Callaway Cloud Consulting Acquisition

F2 Strategy, a business and digital transformation services firm based in West Chester, Pennsylvania, has expanded its capabilities by acquiring Wyoming-based Callaway Cloud Consulting. The acquisition will enhance F2's technology implementation and engineering capabilities, enabling it to better support wealth management organizations as they modernize their technology and explore new data and artificial intelligence capabilities.

Callaway specializes in data engineering, platform engineering, Salesforce, and custom artificial intelligence solutions, helping clients design, build, integrate, and stabilize complex technology environments. With this acquisition, F2 will offer a broader range of services to its clients, including business and technology strategy, cloud infrastructure, AI, data transformation, operations, platform selection and implementation, software engineering, and Salesforce services.

According to Dan Johnson, F2 Strategy's senior managing director, head of wealth, the acquisition allows F2 to 'go deeper into the technology stack' and support clients through more of the work required to turn a strategy into a functioning solution. The combined company will enable clients to engage with a single provider for their technology needs.