F2 Strategy Expands Wealth Tech Capabilities through Callaway Acquisition
West Chester-based F2 Strategy has expanded its capabilities in wealth tech through an acquisition. The company bought Callaway Cloud Consulting, which operated for over 12 years and completed more than 1,500 projects. These projects involved cloud infrastructure, Salesforce, data engineering, software development, and AI.
The addition of Callaway's expertise will allow F2 to handle more of the implementation work following strategic technology decisions. This includes platform selection through development, integration, and ongoing optimization.
Callaway CEO Brandon Gage will join F2 as a managing director, bringing over 15 years of experience in tech leadership roles. Before founding Callaway, Gage was at United Capital, where he held a tech leadership position during the firm's expansion before Goldman Sachs acquired it in 2019.