Fanta's Horrorverse Brings Scream Franchise to Pack Designs This Halloween

Coca-Cola Europacific Partners (CCEP) has launched its new Fanta 'Horrorverse' Halloween activity, including limited edition collectible packs and a marketing campaign called Wanta Fanta? Run For It.

The campaign features images from the Scream horror franchise and Fanta's own imagery across the range this Halloween. The activity is designed to help retailers make the most of one of the biggest seasonal opportunities in the retail calendar, when shoppers are looking for fun, immersive experiences and products that bring Halloween celebrations to life.

The Fanta range will receive a temporary makeover featuring Ghost Face from the Scream franchise, alongside a cast of original Fanta horror characters. The new packs will be available in various formats, giving Fanta fans a series of designs to discover throughout the season.