FIFA Scandal Hits Adidas Hardest on Social Media

Adidas has been hit hardest by the ongoing FIFA scandal in terms of negative sentiment on social media. According to recent data, Adidas saw the largest percentage increase in negative sentiment among all the brands associated with the scandal.

The company's reputation appears to be suffering as a result of its involvement with the embattled soccer organization. McDonald's, another brand linked to FIFA, has seen the smallest rise in negative sentiment.

Adidas' troubles may be more pronounced due to its high-profile sponsorship deals and partnerships with top soccer stars.