Folded In: Apple's New iPhone Sparks Interest in AAPL Bull 2X Shares

The introduction of Apple's foldable iPhone has sent shockwaves through the tech industry and investors alike. For traders looking to capitalize on this new development, one option is the Direxion Daily AAPL Bull 2X Shares (AAPU), an ETF that attempts to deliver performances equating to 200% of the daily moves of Apple shares.

AAPU should be deployed over short holding periods due to its leveraged nature. However, risk-aware traders may find opportunities in the months ahead, particularly with new CEO John Ternus at the helm. Analysts are already highlighting Ternus' emphasis on artificial intelligence (AI), which could carve out Apple's niche in this space.

Apple has unveiled several product updates alongside the foldable iPhone, including the iPhone 18 Pro, Apple Watch Series 12 and Ultra 4, and AirPods 5. The company maintains its status as a leading consumer electronics brand with a wide moat, thanks to economically resilient and affluent customers.

Morningstar analyst William Kerwin observes that while the iPhone 18 Pro is an evolutionary update, Apple's flagship model will likely see significant changes next year marking the 20th anniversary of the original iPhone launch. Gross margins are a key issue for investors, with potential pleasant surprises providing reasons to consider AAPU.