Gabriel Roxas Takes Helm as Home Credit Philippines' New CMO

Home Credit Philippines has appointed Gabriel 'Gabby' Roxas as its new Chief Marketing Officer, effective August 3, 2026. Gabby brings over two decades of marketing and business leadership experience to the role, having worked with global organizations like Google, Johnson & Johnson, Coca-Cola, and Procter & Gamble.

In his previous position as Head of Marketing for Google Vietnam, Philippines, and South Asia Frontier, Gabby oversaw marketing strategy, brand development, customer engagement, and growth initiatives. He will now lead Home Credit's marketing efforts in the same capacity.

Gabby expressed his enthusiasm for joining Home Credit, stating: 'Home Credit helps millions of Filipinos access opportunities that bring them closer to their goals and aspirations. I'm excited to be part of an organization that is committed to creating customer-focused solutions through continuous innovation.'