Gen Z Expert Laurence Milstein Brings Brands Closer to the Next Generation

Laurence Milstein is the co-founder of PRZM, a consulting firm that specializes in understanding younger generations. He has worked with various brands to develop products and services tailored to Gen Z's needs and preferences.

Milstein's experience spans multiple sectors, including entertainment and finance. For example, he helped launch TikTok's first performing arts institution in collaboration with the American Ballet. Additionally, PRZM assisted American Express in developing a new payment product focused on Gen Z.

Furthermore, Milstein co-founded a virtual fundraiser gala for Covid-19 relief efforts and established a membership program to support Gen Z workers in building their professional networks.