Golden Can Revival Seeks Summer Sales Boost for Coca-Cola
Coca-Cola is reviving its Golden Can promotion in partnership with Coles, leveraging packaging to engage shoppers and drive loyalty rewards. The campaign involves specially marked multipacks of Coca-Cola Classic, Coca-Cola Zero Sugar, or Diet Coke sold through Coles stores and online nationwide.
The promotion, which runs from September 30th, conceals 300 Golden Cans within the packs. Finding one grants access to 200,000 Flybuys points, approximately $1000 off shopping, redeemable via an on-pack QR code.
Tobias Hoogewerff, vice president, At Home at Coca-Cola Europacific Partners (CCEP) Australia, notes that the promotion responds to consumer demand for value and experience in purchasing decisions. 'Golden Can brings all those elements together, showing how strong partnerships and innovative activations can make everyday shopping more rewarding for Australians,' he said.