Goldman Sachs Lowers Ford Stock Target Amid Mixed Sales Performance
Goldman Sachs has revised its target price for Ford Motor Company stock, lowering it from USD 16.00 to USD 14.00 while maintaining a neutral rating. The adjustment was announced in a research note released on October 6, 2026, according to MarketBeat. This change comes ahead of Ford's next earnings report, which will be closely watched to determine whether the company's recent sales decline is due to a temporary product transition or broader market pressures.
Ford reported a 6.60 percent drop in vehicle sales in the third quarter of 2026, selling 509,764 units compared to the same period last year. The decline was attributed to planned portfolio changes. However, the company sold 1,516,279 vehicles through September, and Super Duty production increased by 4.40 percent to 110,275 trucks in the quarter. Despite the overall decline, Ford's volume was essentially unchanged when adjusted for the Escape and Corsair models, while the industry saw a 1.00 percent drop. F-Series sales totaled 561,508 trucks through September.
In the second quarter of 2026, Ford reported revenue of USD 48.30 billion and adjusted earnings per share of USD 0.42, surpassing consensus estimates of USD 47.24 billion in revenue and USD 0.33 in earnings per share. However, revenue was down 3.80 percent from the same quarter the previous year. The next earnings report will be crucial in assessing the sustainability of Ford's performance.
As of October 6, 2026, Ford Motor Company's stock was trading at USD 12.28 on the NYSE, with a market capitalization of USD 49.0 billion. The 52-week range for the stock was between USD 11.11 and USD 17.78. The company's stock remains below its high, reflecting the mixed sentiments surrounding its current performance.