Google Adds Ad Performance Metrics to Page Experience Document

Google has updated its Page Experience document to include new metrics for ad performance. The update, which went live on September 22, adds CrUX ad metrics to the 'Page experience resources' section of the document.

CrUX ad metrics provide insight into real users' ad experiences on a site, including ad count, density, and weight. The updated document notes that these metrics are experimental and can help website owners understand their site's ad performance.

This move follows Google's earlier statements about page experience being a ranking signal, but not a direct one. Google has also made changes to its Core Web Vitals documentation in the past year, which has led to some confusion among webmasters about the importance of these metrics for search rankings.