Google Ads Blocks Editing of Target ROAS in Promotion Mode
Google Ads has introduced a new restriction on editing Target Return on Ad Spend (ROAS) while Promotion Mode is active. Users will encounter a notification when trying to edit their ROAS, stating that 'You can't edit your Target ROAS while promotion mode is active.' This notification provides an option to edit the ROAS tolerance instead.
Arpan Banerjee spotted this change and shared a screenshot with Adrian Dekker, who posted about it on LinkedIn. The restriction has not been publicly announced by Google Ads, but users are now aware of the limitation.