Google Ads Introduces Multi-Source Conversions Feature

Google Ads has introduced a new feature called Multi-Source Conversions (beta), which allows advertisers to connect an existing website conversion action with additional backend data sources.

This can be done via Data Manager or the Data Manager API, and is designed to provide a more complete understanding of conversion measurement.

The benefits of using multi-source conversions include resilient and accurate measurement, better bidding outcomes, a simpler setup process, and the ability to adjust real-time conversion values.

According to Google, this feature can help mitigate signal loss from browser restrictions and ad blockers, and unlock better bidding outcomes by providing more comprehensive data.