Google Ads Requires Asset Group Configuration to Avoid Invalid Final URL Error

Google Ads has updated its destination not working policy document to provide additional examples of common issues advertisers may encounter when setting up their campaigns.

The update includes a new requirement that campaign creators must have at least one asset group configured to avoid an 'invalid final URL' error, even if the destination URL is working correctly.

This change does not affect enforcement of the policy, but rather aims to inform advertisers about potential issues they may encounter during setup.

According to Google, this update provides additional clarity and guidance for advertisers to ensure their campaigns are set up correctly and avoid errors.