Google Ads Tests Aggregated Metrics Feature for Video Campaigns

Google Ads has started beta testing a new feature called 'Video Campaign Group' that aggregates metrics and controls for reach and frequency across video or Demand Gen campaigns. The feature is currently only available to some users, as indicated by its beta status.

The Video Campaign Group option appears during the campaign creation process in Google Ads. According to Vivek Gupta, who notified Search Engine Roundtable about this new feature, it allows users to view aggregated metrics and control reach and frequency across campaigns. The supported campaign types are video or Demand Gen campaigns.

Gupta posted about the new feature on LinkedIn, stating 'Update: Google Ads has introduced a new “Video Campaign Group” option while creating Campaign Groups.'