Google Agentic Commerce Updates Streamline Holiday Shopping
Google recently introduced agentic commerce updates at Rethink ROI, which include new features to help retailers optimize their product feeds. The updates include structured conversational attributes and AI-driven interactive video ads on YouTube. This will allow merchants to track their share of mentions and enable consumers to shop across Search, YouTube, and Gmail.
The 'AI Performance Insights' dashboard provides a clear view of how brands and products are discovered, comparing the brand's share of voice with others across platforms such as AI Mode and AI Overviews. This is available in Merchant Center for businesses in Australia, Canada, India, New Zealand, and the U.S.
Ashish Gupta, vice president and general manager of merchant shopping at Google, highlighted ways for retailers to succeed in agentic commerce. He emphasized the importance of learning how customers discover them through conversational experiences.