Google and Strava Join The Feed's Creative Council in Major Expansion

The Feed's Creative Council has expanded to include leaders from platforms, brands, and agencies worldwide. The council, launched in January by Little Black Book and Omnicom Production, aims to showcase best-in-class social media and community-first advertising.

The new additions bring the total number of members to 64, with notable industry figures including Claire Kelly, head of creative partnerships at Google, Emma Hopkins, global head of creative at Strava, and Paddy Smith, chief creative officer at Born Social.

According to Paul Monan, head of creative excellence at Little Black Book, the council's growth is a testament to its mission. 'We're thrilled that our creative council has grown ahead of the third edition of The Feed,' he said.