Google Buys Spirit Airlines Data Trove for $10M

Google has made a significant acquisition in the airline industry by purchasing Spirit Airlines' data trove for $10 million. The deal includes internal emails, spreadsheets, booking and frequent flyer information, transactions, and employee data.

The acquisition is a strategic move by Google to gather valuable insights into the airline industry's operations and customer behavior. By analyzing this data, Google can refine its services and develop more targeted marketing strategies.

The $10 million price tag may seem relatively low for such a substantial dataset, but it's likely that Google sees long-term benefits in having access to this information. The company can now better understand the intricacies of the airline industry and improve its offerings to customers.