Google Expands AI Max Features with Unified Reporting and New Text-to-Speech Models

Google has expanded its AI Max features and introduced new Gemini models to enhance advertising capabilities. The company has added a unified reporting system in Google Ads, allowing advertisers to track their Search Ads from start to finish and evaluate the value of AI Max.

The new reporting feature aims to make it easier for advertisers to see the entire path a user takes, from search query to ad click and purchase. This comes after one year since Google launched AI Max for Search Campaigns, which now supports over 500,000 advertisers using artificial intelligence.

Cisco Systems has released data showing that 75% of IT and network professionals have already deployed AI for network operations, with more than half running agentic AI systems. The company also expects to run an AI-led operating model within the next 12 months.

Google's ad platform, AI Brief, has expanded globally in seven new languages, allowing advertisers to direct campaign messaging and audience targeting. Two new text-to-speech models have been introduced to the Gemini family, enabling creators to design more expressive audio experiences.