Google Expands AI Max Reporting and Rolls Out New Gemini Models

Google has expanded its AI Max reporting system, allowing advertisers to track their Search Ads from start to finish. This unified platform aims to simplify evaluation and validation of campaign results by showing the entire user journey, including search queries, ad clicks, and purchases.

The update is part of Google's efforts to improve AI-driven advertising, which has seen significant adoption in recent years. Since its launch a year ago, AI Max for Search Campaigns has supported over 500,000 advertisers, with more than half now using artificial intelligence to drive their campaigns.

Cisco Systems' latest survey reveals that 75% of IT and network professionals have already deployed AI for network operations, with about 84% expecting to run an AI-led operating model within the next 12 months. This shift towards agent-powered network operations is a significant development in the field, as operators set direction and guardrails while AI agents sense, reason, and act.

In related news, Google's AI Brief feature has expanded globally in seven new languages, allowing advertisers to steer campaign messaging, creative guidelines, and audience targeting. This expansion is powered by Gemini, which enables creators to design more expressive audio experiences using dynamic text-to-speech models.