Google Expands Loyalty Customer Match to AI Mode & More Regions
Google has expanded its Loyalty Customer Match program to AI Mode and more regions within the Google Merchant Center.
The changes, which have been documented in the help section of the Google Merchant Center, indicate that loyalty programs can now use artificial intelligence (AI) to match customers with relevant offers. The expansion also applies to 14 countries, including India, Italy, the Netherlands, South Korea, and Spain, bringing the total number of supported regions to 19.
The updated guidelines also clarify how merchants can identify loyalty members, particularly for free listings. According to the documentation, programs cannot require eventual payment, including certain free trials, and loyalty points and completed orders are now eligible as qualifying membership types.