Stocks
Google Floods Software Review Searches with AI Overviews
A new study from NetPartners Marketing has found that Google displays AI Overviews on 98% of software review searches in the United States. The Recurring Commission Atlas study measured 1,761 Google results pages and 479 ChatGPT and Gemini answers.
The study found that review searches fell by a median 50% in a year. Of 177 '[brand] review' keywords with at least 50 monthly searches, 86% declined year on year. The median change was -50%.
AI Overviews appeared on 89% of software review, alternatives and pricing searches combined. Pricing searches were the least covered at 75%, because Google often sends users straight to the vendor.