Google Gemini Adds UTM Parameters for Referral Attribution

Google's Gemini platform has added UTM parameters to outgoing links, allowing site owners and SEOs to more accurately attribute referrals from AI traffic.

This move comes as a response to growing frustration among marketers who have been seeing traffic from Search collapse due to the increasing use of AI chatbots like Gemini.

UTM parameters enable better referral attribution, which in turn allows for smarter resource allocation and decision-making based on real numbers.

The addition of UTM parameters to outgoing links from Gemini benefits SEOs and site owners by providing them with more accurate tracking data and enabling them to segment and compare AI-referred site visitors.