Google Hides LSA Phone Numbers Until Hover Action

Google has made changes to its Local Service Ads (LSA), hiding phone numbers by default until users hover their mouse over the ad. This change is not explicitly mentioned in the announcement, but it appears to be a new feature aimed at enhancing user experience.

The LSA ads now display a button labeled 'Get phone number', which allows users to reveal the phone number associated with the service provider.

It's unclear when this change was implemented or if it will apply globally. The announcement doesn't provide specific details on the timing or scope of the update.