Google Introduces Commerce Audience Sharing in Google Ads

Google has introduced a new feature called commerce audience sharing in Google Ads. This allows retailers and marketplaces to share their first-party data segments with advertising partners, such as brands or sellers.

The collaboration enables advertising partners to reach new consumers and drive sales of their products through the commerce partner's platforms.

Commerce partners have controls that ensure the safe and secure sharing of their audiences. Any campaign utilizing a commerce partner's audience can only direct traffic back to the commerce partner's website.