Google Registry has introduced three new top-level domains: .eat, .fly, and .here. These domains aim to provide businesses and individuals with clear, memorable web addresses that convey their purpose before users even click.
The .eat domain is designed for the food industry, with companies like Wingstop, Clayton Farms, Ghips, Xook, and Kinro already using it. Wingstop showcases its made-to-order chicken wings at wingstop.eat, while Clayton Farms maps fresh food availability across America at america.eat. Ghips offers premium potato chips at ghips.eat, Xook provides robotic kiosks for fresh salads at xook.eat, and Kinro helps restaurant owners explore insurance options at insurance.eat.
The .fly domain caters to businesses in the travel and aviation sectors. Caddy, an AI travel planner, operates at caddy.fly. Canary, which verifies AI-generated code, is at canary.fly. Voltair, specializing in long-range drones for power line inspections, is found at voltair.fly. Onfly, an AI travel assistant for business trips, is at onfly.fly. Flycode, which helps subscription businesses recover failed payments, is at flycode.fly.
The .here domain is for services that help people get things done. Zillow assists with finding homes at rent.here and sell.here. Rocket Lawyer offers legal support at lawyer.here. Apply matches job candidates with employers at apply.here. Pocket Worlds creates social virtual worlds at worlds.here. SiPhox Health provides at-home blood testing at bloodtest.here.
Starting today, November 10, 2026, these domains are available through an Early Access Program with a decreasing one-time fee until November 17, 2026. After that, they will be publicly available at a base annual price.